Marco’s suitcase: the first step of a long journey, and the first appointment in this series to get to know the ten words that define Gi.Metal.
There is a suitcase that, in the 80s, never got unpacked. It belonged to Marco D’Annibale, CEO of Gi.Metal, and it contained much more than the prototypes that he took with him. It contained a dream: to bring Italian excellence to the world of pizzerias abroad.
With that suitcase, always packed ready to go, Marco would head out, on long train and car trips to get to trade fairs, markets and pizzerias across Europe. Each place was a leg in an itinerary made of determination, unexpected encounters and new ideas shared everywhere, even on train platforms.
Looking back they seem like distant moments in time and space, but they helped shape the future of Gi.Metal. That suitcase, full of determination, also carried a vision: to create tools that were not mere utensils, but true allies of pizza makers.
Lightweight, durable, aesthetically appealing peels that facilitate the work of those who create magic in the oven every day. Peels that truly combine tradition and innovation. Each trip was an opportunity to talk about the value of a product, a step towards building a company that, today, is recognised as a leader in the industry. And that knows how to listen to the needs of pizza makers.
Now you don't need a suitcase to make Gi.Metal tools known to the world: thanks to the website, the e-commerce portal and social media presence, they present themselves to anyone, and get everywhere much more easily. But for pizza makers who travel and move around, Gi.Metal has put together a set of products that can fit perfectly in....a suitcase! Valigia del Pizzaiolo Kit is a complete travel set for the professional pizza chef, contained in a soft and durable suitcase. Everything you need for your work, always at hand.
And Marco's suitcase? It remains a symbol. Not only of the beginning of an enterprise, but also a philosophy that continues to guide Gi.Metal: the journey is growth, and each destination is the starting point for new ones.