At HOST Gi.Metal presented a preview of the new campaign celebrating the company's 40th anniversary in 2026. "La scelta dei maestri - The choice of the masters" - the name of the campaign - showcases Gi.Metal's professional peels and their characteristics through four images.

Two more images are dedicated to Gi.Metal's brands that have been contributing to its success for years: I-REDBOX and Amica Line. One speaks to the world of delivery, the other to home-made pizza. And without a doubt, they both deserve their own story.

I-REDBOX: Delivery changes, pizza doesn’t. It arrives perfect, as if just out of the oven.

Today many people say "pizza" and think "delivery". Home deliveries are now an integral part of pizza culture. All this, within an ever-faster paced society, and which demands efficiency and quality in equal measure. This is where I-REDBOX comes in, the heated box that delivers always hot and fragrant pizza as if freshly baked, even in the harshest conditions, whatever the outdoor temperature.

Its intelligent system is designed to keep the temperature constant and monitor humidity, without losing a hint of flavour, kilometre after kilometre. For today's pizza makers, I-REDBOX is the tool that allows them to optimise their business starting with delivery, bringing pizza delivery to an uncompromising level of quality.

Amica Line: Pizza as it should be. At home, just like at the pizzeria.

Not only professionals: Gi.Metal has also thought of those who like to make pizza at home. With the Amica Line, the know-how gained from forty years of experience enters directly into the kitchens of all pizza lovers, offering practical, lightweight and high-performance tools.

A story made up of precious moments: that of the many families and groups of friends who love making pizza at home. Thus the Amica Line offers home-made pizza lovers all the tools they need to make their shared moments even more special. And the pizza to be shared with everyone? An outstanding result, even in your own kitchen oven.

The future has 40 years of history, for all pizza lovers and professionals

I-REDBOX and Amica Line thus represent two different sides of the same commitment: to improve the experience of those who live pizza every day, whether they are professionals or amateurs. Two stories that intertwine in the great history of Gi.Metal, ready to celebrate its 40th anniversary looking to the future with the same spirit that it started with: innovating without ever betraying the soul of pizza.